Video production is a complex and creative process that involves planning, shooting, editing, and distributing video content. It requires a lot of skill, time, and resources to produce high-quality videos that can capture the attention and interest of the audience. However, with the advancement of artificial intelligence (AI) technology, video production is undergoing a major transformation.
The Benefits of AI Tools for Video Production
AI tools are becoming more sophisticated and accessible, offering various benefits for video production. AI tools can perform tasks that humans used to do, such as editing, colour grading, sound mixing, or visual effects, faster and easier. AI tools can also provide suggestions or feedback, generate new content or ideas, or enhance existing content or quality, using deep learning and generative models. AI tools can help video producers save time, money, and resources, enhance creativity and quality, and expand the possibilities of storytelling.
Examples of AI tools that are already for Video Production:
- Adobe Sensei: A collection of AI and machine learning features that power Adobe products, such as Premiere Pro, After Effects, Photoshop, or Audition. Adobe Sensei can help video producers with tasks such as auto-reframing, content-aware fill, face detection, speech-to-text transcription, or audio clean-up.
- Lumen5: A web-based platform that uses AI to create engaging videos from text content, such as blog posts, articles, or social media posts. Lumen5 can automatically select relevant images, videos, music, and fonts to match the text content and the desired tone.
- Synthesia: A platform that uses AI to create realistic synthetic videos of people speaking any language or saying any message. Synthesia can be used to create personalised videos for marketing, education, entertainment, or communication purposes.
The Limitations of AI Tools for Video Production
However, this does not mean that AI tools will eventually take over the entire process of video production and render human video producers obsolete. AI tools cannot replace the human element that is essential for video production. Human video producers have skills and qualities that AI tools cannot replicate, such as intuition, emotion, vision, judgement, collaboration, and ethics. These skills and qualities are crucial for creating videos that connect with the audience, convey a message, or express a point of view.
AI tools are not perfect or infallible. They can make mistakes or produce undesired results. They can also be biased or manipulated by the data they are trained on or the algorithms they use. They may not be able to handle complex or ambiguous situations or scenarios. They may not be able to understand the context or the purpose of the video content. They also may not be able to account for ethical or social implications of the video content.
AI tools are not meant to replace humans in video production, but rather to augment them. AI tools can assist human video producers by automating tedious or repetitive tasks, providing suggestions or feedback, generating new content or ideas, or enhancing existing content or quality. However, human video producers still have the final say and control over the creative process and the artistic decisions. Human video producers can use AI tools as a source of inspiration, innovation, and improvement, but not as a substitute for their own creativity, judgement, and vision.
The Future of Video Production with AI and Humans
Therefore, AI and humans can collaborate in video production, rather than compete with each other. AI tools can help human video producers create better videos faster and easier, but they cannot create videos without human input and guidance. Human video producers can leverage AI tools to enhance their skills and capabilities, but they cannot rely on AI tools to do everything for them. AI and humans can work together to create videos that are more engaging, effective, and impactful.
The future of video production is not about AI versus humans, but about AI and humans. By combining the strengths of both AI and humans, video production can reach new heights of quality and creativity.
