Are You Doing WhatsApp Marketing Campaigns?
WhatsApp marketing could be one of the most underused yet most accessible forms of digital marketing that's out there at the moment. The free messaging service is used by so many people not just in the UK but all across the [...]
Why You Need A Video Strategy
No that long ago, video for business was very much a straight forward affair. A corporate video was almost a replacement for the traditional company brochure and it gave an overview of what the company was all about. Once the video [...]
Video Seeding And Why You Should Do It
You may have heard the term video seeding from marketing agencies and video companies that are offering their services to assist in distributing your videos as far and wide as possible across the web. It’s something that we offer as a [...]
Should You Use A Voice Over In Your Video?
“I hate hearing what I sound like on camera” is a comment we hear a lot from clients or “I didn’t realise my accent was that bad” is another. You’d be surprised how many people just don’t like it when they [...]
The Importance Of Music In A Video
When it comes to using music in a video production of any kind, it can be the most difficult part of the whole process. It's fair to say that the choice of music is probably the most divisive topic for discussion [...]
Why Your Video Marketing Strategy Is So Powerful
Guest blogger Helen Clark has provided us with a blog about video marketing strategy and why it can be so effective. There are more and more businesses that use videos to support their B2B and B2C marketing campaigns. This raises the [...]
We Make Great Video. So What!
When we get asked about what we do and our service offering, it's very easy to talk about corporate video production and why we are good at it. However the answers that we would give are pretty much the stock answers [...]
Your Marketing Content Is Staring You In The Face (Probably)
When it comes to creating marketing content, the demand these days is always for fresh and new. It's a constant battle to find a new angle on an old topic or to keep your audience engaged. This can be an issue [...]
Video Production In Birmingham Is What We Love Doing
Video production in Birmingham is something of a holy grail to us here at CMA Video. We've been based in the city since our inception and have built a client base that covers so many different industries and sectors. We've provided [...]
Ideas To Repurpose Your Video Content
Video has now become an intrinsic component of the marketing mix. Research suggests that video marketers gain 66% more leads with a 54% increase in brand engagement with quality video content. The problem with video is that it’s relatively time [...]
Basic Steps You Need To Cover To Build Your Brand Identity
In any marketing campaign, establishing or reinforcing a brand identity is vital to ensure that the target audience engages and familiarises itself with your business, the brand and the overall campaign. Guest blogger Ashley Lipman looks at some of the steps [...]
Do It Yourself vs Video Production Company
Video is everywhere right now. Social media have put their focus on it. YouTube just keeps growing and live video is huge. If, like us, you're a video production company then you might be thinking one of two things. Either "this [...]
Before You Start Video Marketing You Must Read This
There is a lot of talk around video marketing at the moment and it is one of the most effective means of communicating your organisation's messages but before you jump in with both feet, its important to take a step back [...]
Five Facebook Video Marketing Tips That You Need To Know
As Facebook embraces video and the average user becomes more and more used to seeing video content in their timeline, its becoming even more important to get Facebook video marketing right. Facebook users are much more savvy and sophisticated these days [...]
CMA Video Blog Recognised Amongst Best On The Web
The CMA Video blog on all things video, video marketing and video content strategy has been recognised for the second time as a leader in its field on the web. Following on from being listed by Feedspot in their top 50 [...]
Dare To Take A Different Approach To Online Video
Everyone is bored with the blurb about how online video is going to be the next big thing; that it’s about to overtake static content online for the first time in 2019. So, you’ve heard it a million times and have [...]
Video Ads Connecting Customers With Answers
Do you know what a Flat White is? More to the point, a few weeks ago did you know what a Flat White was? One of the latest video ads about a cup of coffee that is available at McDonald's has [...]
The Importance Of Building A Brand
Creating a strong brand is the lifeblood of every successful business. A gorgeous logo, catchy slogan, and video marketing are just a few ways of spreading your message far and wide. Building a brand by creating good practices from the get-go, [...]
Five Ways To Use Video For Your Business
There are plenty of ways to use video at the moment so it's all about choosing the right style and method that suits your aims, objectives and, most importantly, your audience. There is a current leaning towards visual, image based video [...]
Why Use A Video Production Retainer For Marketing?
It's out there a lot at the moment - video is big! In fact it's everywhere. There's blogs about why you should be using it. There's blogs about what you should be doing with it. There's blogs about different ways to [...]
Marketing To Millennials – Making Video Work For You
To someone like me, born way back in the last century, millennials are a bit of a different breed. The fact that they have their own title and market segment probably says everything about how they have had a whole niche [...]
Live Video Streaming: Are You Doing It? Are Your Competitors?
Live video streaming has come on in the last couple of years. Really come on. Who remembers the lady in the Chewbacca mask broadcasting on Facebook Live from her car? At the time it was a Facebook phenomenon, well since the [...]
Five Great Ways To Use Video
When you're looking at ways to use video in your marketing and promotion campaigns, there are plenty of channels to utilise and methods to choose from as a route to market. The reality is that there are plenty of ways to [...]
Five Reasons Why Companies Don’t Use Video For Marketing (And Why They Should)
We're always talking about why we think businesses should use video for marketing and what the benefits are but here we are going to look at things from the other side. Our research and feedback from talking to many colleagues, peers [...]