Promotional Videos

Build your brand with a company promotional video

What Is a Promotional Video?

A promotional video is a dynamic and engaging way to highlight your brand, products, or services. It’s designed to capture attention and convey your message quickly and effectively.

Whether it’s a product launch, a brand overview, or a special promotion, a promotional video helps you connect with your audience and encourages them to take action. It’s an essential tool in modern marketing, allowing you to showcase what makes your brand unique.

Play Video about Two kids looking into fish tank at the Sea Life Centre in Birmingham.

How Does Promotional Video Production Work?

Creating a promotional video starts with an initial consultation to understand your goals and vision. We then develop a script and storyboard that align with your objectives. On the day of filming, we capture high-quality footage that tells your story. Post-production is where the magic happens—we edit the footage, add graphics, music, and voiceovers to create a polished final product. The entire process, from planning to final review, ensures your video meets your expectations and effectively communicates your message.

Elements of an Effective Promotional Video

An effective promotional video has several key elements. It begins with a compelling hook to grab attention right away. Clear and concise messaging highlights your unique selling points, supported by visuals that showcase your products or services. Adding customer testimonials or case studies can build credibility. Finally, a strong call to action guides viewers on what to do next, ensuring they know exactly how to engage with your brand.

Use Cases for Promotional Videos

Promotional videos are incredibly versatile. Launching a new product? Create a video to generate excitement. Rebranding your business? Use a video to showcase your new look and feel. Running a special promotion? Highlight the details in a way that drives sales. Promotional videos are also perfect for company overviews, event promotions, and customer success stories. Whatever your goal, a well-crafted promotional video can help you achieve it.

Benefits of Promotional Videos

Promotional videos offer a myriad of benefits. They increase brand visibility and engagement by making your brand more memorable. They can significantly boost your online presence, improve SEO rankings, and drive traffic to your website. Videos also enhance audience engagement, as they are more likely to be shared on social media platforms. Moreover, promotional videos can increase conversion rates by effectively communicating the value of your products or services and encouraging viewers to take action.

Frequently Asked Questions

What is the typical turnaround time for a promotional video?

The timeline for producing a promotional video typically ranges from 4-6 weeks, depending on the complexity and scope of the project. This timeline includes stages such as pre-production, filming, editing, and final review.

How do you ensure the video captures our brand's essence?

We start with an in-depth consultation to understand your brand, values, and messaging. This understanding is carried through the script, storyboard, and filming to ensure the final product truly reflects your brand.

What types of promotional videos do you produce?

We produce a variety of promotional videos, including product launches, brand overviews, event promotions, special offers, and customer success stories. Each video is tailored to meet your specific objectives and effectively engage your audience.

How can promotional videos boost our marketing efforts?

Promotional videos can significantly enhance your marketing by increasing visibility, engagement, and conversions. They are versatile tools that can be used across various platforms, from your website and social media to email campaigns and presentations, helping to drive traffic and generate leads.

"I have had the pleasure of working with the CMA team on several projects on site and on location. From the initial inquiry to the delivery of assets, the team delivered an excellent level of service on every occasion."

"I was very impressed by their professionalism, attention to detail and willingness to learn as much as possible about our sector and the messages we were trying to communicate."

"Thank you to the team at CMA Video Ltd for your exceptional work with producing the videos for the family of schools within Leigh Trust. You have helped us to showcase the incredible work happening in our schools."

"A really friendly and professional company. They were very attentive and ensured they captured everything we wanted and more. A company with lots of expertise which I would highly recommend."

"They were professional and flexible and put everyone at ease on set. Plus have followed up with some great editing to give us the perfect results, I would recommend them with hesitation."