CMA Video – Video Production Birmingham

Testimonial & case study video production

Your customers can say things about your business that you never could.

We create testimonial and case study films that turn real experiences into credible stories. No scripts, just honest conversations that help future customers understand what it’s like to work with you.

Why it works

The most credible thing you can say about your business is something you don’t say yourself

People expect businesses to talk themselves up. What they trust is someone else explaining what changed, what worked and why they’d recommend you.

A good testimonial film gives your customer space to tell that story in their own words. We guide the conversation carefully, keep it natural and shape the strongest moments into a film that feels genuine rather than rehearsed.

That makes it useful in sales conversations, on your website and anywhere a potential customer needs a little more confidence.

What we make

Three formats, depending on the story

Full case study film

A complete customer story that covers the challenge, your approach and the result. Ideal when you need stronger proof for your website, proposals or sales process.

Short testimonial

One customer, one clear message. A focused film that works well on landing pages, LinkedIn, email campaigns and alongside other marketing content.

Multi-customer compilation

Bring several testimonials or case studies together as a campaign. One production can give you a main film alongside individual stories and shorter content for your website, sales team and social channels.

Typical cost

£2,000 – £4,500

Typical timeline

2 – 5 weeks

Shoot days

Usually 1 day

Best suited to

Websites, sales, LinkedIn, campaigns
Talk to us about your project

What's included

  • Pre-production planning
  • Customer briefing
  • Interview question development
  • One filming day
  • Professional edit
  • Colour grade and sound mix
  • Licensed music
  • Delivery in the formats you need

Optional add-ons

  • Social media cut-downs
  • Additional customer interviews
  • Second filming location
  • Photography
  • Motion graphics
  • Extra versions for sales teams

Works well with

  • Corporate & Promotional Video
  • Event Video Production
  • Ongoing Video Content
Recent work

See the kind of films this produces

Our process

Our simple six-step video production process

You don't need to arrive with a script, a storyboard or a perfectly formed idea. We'll guide your project from the first conversation through to final delivery.
01 · Contact us

Send us a message

Tell us who you’d like to feature and what you want the film to prove. We’ll come back to you within a day.
02 · Discovery call

We ask the right questions

We talk through the customer relationship, the challenge and the result so we know where the strongest story sits.
03 · Quote & Recommendations

You get a clear recommendation

We recommend the right format, filming approach and number of deliverables, then send you a clear quote.
04 · Plan

We organise everything

We brief your staff or customer, shape the interview questions and organise locations and timings so nobody feels caught off guard.
05 · Produce

We film on the day

We guide the interview without scripting it, helping people relax and speak in their own words.
06 · Deliver

You get a film with a job to do

We edit the interview into a clear, credible film and deliver versions ready for your website, campaigns and sales team.
Also consider

Other services that work well alongside this

Corporate & Promotional Video

Show people what makes your business different, and give potential customers a reason to take the next step.
Explore promo video

Event Video Production

Capture the best of the day at conferences, awards and launches, and create content that keeps delivering after its done.
Explore event video

Training Video Production

Make complicated information, processes and repeatable tasks easier for teams to understand, remember and apply.
Explore training video
Frequently asked questions

Testimonial and case study videos explained

A testimonial focuses on someone's experience of working with your organisation, usually told in their own words. A case study goes deeper into a specific project, challenge or piece of work, showing what happened, how you approached it and what changed as a result.

The best testimonials feel like real conversations. We focus on specific experiences, results and moments that give someone a genuine reason to recommend you. We prepare the interview carefully, but we don't put words in people's mouths.

Usually, no. We agree the areas we want to explore, prepare the questions and guide the conversation on the day. This gives us the messages we need without making the person on camera sound rehearsed.

A strong case study has a clear story. There was a challenge, something happened and there was an outcome worth talking about. We find the people, details and moments that bring that story to life rather than simply listing what the project involved.

Yes, and sometimes that's the best way to do it. We can plan filming around key stages of a project, capturing progress, interviews and important moments as they happen. Once the project is complete, we bring everything together into the final story.

Yes. We can turn the main story into shorter edits, individual interview clips, social content and different versions for your website, presentations or sales team. We plan these outputs before filming so we capture everything we need.
Start your project

Let's talk about your project

Tell us what you're trying to achieve.

We'll recommend the right approach and send a no-obligation quote.
Prefer to talk?
Give us a call