CMA Video – Video Production Birmingham

Charity, Third Sector & NGO Video Production

Reports can tell people what you've achieved, a good video lets them see why it matters. We create fundraising and impact films that put real people at the heart of your story, helping funders, donors and stakeholders understand the difference your work makes.
Why it works

Numbers show the scale. Stories show the difference.

You might have the figures to prove your work is making an impact. The harder part is getting people to care about what those figures mean.

Film puts people behind the numbers.

We find the stories that bring your work to life, then tell them with honesty and care. The result is something that helps donors, funders and stakeholders understand not only what you've achieved, but why it matters.
What we make

Different stories for different audiences

Impact film

Show what your organisation, programme or funding has made possible. We combine real stories with the wider picture to turn outcomes into something people can see and understand.

Fundraising film

Give people a reason to support what comes next. We create films that explain the need, introduce the people behind it and make the impact of someone's support feel real.

Campaign stories

One big story isn't always the answer. We can follow several people, projects or communities and create a series of shorter films that keep your campaign moving over time.

Typical cost

£2,000 – £4,500

Typical timeline

3 to 8 weeks

Shoot days

Usually 1 to 3 days

Best suited to

Fundraising, impact, campaigns
Talk to us about your project

What's included

  • Discovery and story development
  • Contributor planning
  • Interview development
  • Filming with a professional crew
  • Professional edit
  • Colour grade and sound mix
  • Licensed music
  • Delivery in the formats you need

Optional add-ons

  • Multiple contributor stories
  • Social media cut-downs
  • Photography
  • Data and statistic graphics
  • Additional locations
  • Longer-term project filming

Works well with

  • Testimonial & Case Study Films
  • Event Video Production
  • Corporate & Promotional Video
Recent work

See the kind of films this produces

Our process

Our simple six-step video production process

You don't need to arrive with a script, a storyboard or a perfectly formed idea. We'll guide your project from the first conversation through to final delivery.
01 · Contact us

Send us a message

Give us an idea of your organisation, campaign or project, who you need the film to reach and what you want it to say.
02 · Discovery call

We ask the right questions

We look beyond the statistics and talk through the people, experiences and outcomes that could bring your impact to life.
03 · Quote & Recommendations

You get a clear proposal

We'll recommend the right format, contributors and production plan, then send you a clear proposal.
04 · Plan

We organise everything

We work with your team and contributors to plan interviews, locations and filming in a way that makes everyone feel comfortable.
05 · Produce

We film on the day

We create a relaxed filming environment and guide conversations naturally, giving people the space to tell their story in their own words.
06 · Deliver

We hand you a film that works

We shape the people, footage and wider context into a film that makes your impact clear and gives audiences a reason to care.
Also consider

Other services that work well alongside this

Testimonial & Case Study Films

Turn claims about your business into credible proof through genuine customer experiences, real results and well-told stories.
Explore testimonials

Event Video Production

Capture the best of the day at conferences, awards and launches, and create content that keeps delivering after its done.
Explore event video

Corporate & Promotional Video

Show people what makes your business different, and give potential customers a reason to take the next step.
Explore promo video
Frequently asked questions

Fundraising and impact films explained

An impact film shows the difference an organisation, project or programme has made. Rather than simply reporting outputs and statistics, it uses real people and stories to show what changed and why that change matters.

A good fundraising film gives people a clear reason to care and a clear reason to act. It should help viewers understand the need, connect with the people involved and see what their support could make possible.

A fundraising film usually looks forward and asks people to help make something possible. An impact film often looks at what has already happened and shows the difference your work or funding has made. Sometimes one film can do both.

We work with your team to identify contributors whose experiences help tell the wider story. The most powerful person isn't always the most obvious one, so we look for people who can speak honestly about what changed and what it meant to them.

With care. We make sure contributors understand the process, know what to expect and have the space to tell their story in a way that feels comfortable. We never push someone for an answer simply because it might make a more dramatic film.

Yes. Some stories are stronger when we capture them as they develop. We can plan filming around different stages of a programme or project and bring everything together once the story is complete.
Start your project

Let's talk about your project

Tell us what you're trying to achieve.

We'll recommend the right approach and send a no-obligation quote.
Prefer to talk?
Give us a call