CMA Video – Video Production Birmingham

QR Code Video Campaign For ‘How To’ Videos

July 18, 2014

Jangro, the nationwide network of independent cleaning supplies companies, commissioned CMA Video to produce their series of ‘How To’ videos for the cleaning equipment that they sell.  The videos are to be used with QR Codes which will be attached to the machines and users can scan the codes to see an instructional video showing how to operate the equipment.

Working with major brands in the cleaning industry such as Vax, Truvox, Lindhaus and Sebo we filmed all the machines in a studio with a member of staff demonstrating all of the operational elements.  Each video features a voiceover as well as close ups of operations and motion graphics and animation highlighting key features of each machine.

The QR Codes will help users get a hands on demonstration video of the equipment to use alongside the instruction manual and Jangro are hoping that it will add value to their sales service.

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