West Midlands Violence Reduction Unit Initiative Launch

n addition to the launch in Wolverhampton, the Violence Reduction Unit also promoted the initiative extensively online and our videos were also used here too.  We repurposed the footage and the main video for social media marketing use and created video content that was more suited to the platforms that the VRU wanted to use.  Not only did the Violence Reduction Unit use the video content but the partners on the scheme also promoted it with our social media video work too including West Midlands Police while former Home Secretary Jacqui Smith also got in on the act of tweeting about it as well as the West Midlands Combined Authority who we have worked with before on their disability travel initiative on West Midlands buses.

The video on Twitter alone has clocked up more than 3000 views through the combined accounts and activity giving a wide range of exposure online before the other social media channels and partners are taken into account.  Overall the project has involved some of the biggest organisations in the region and our work with them has been an interesting experience and overview into an extremely topical and interesting subject area.