Why Use A Video Production Retainer For Marketing?

Don’t Take Video For Granted

It’s out there a lot at the moment – video is big!  In fact it’s everywhere. There’s blogs about why you should be using it.  There’s blogs about what you should be doing with it.  There’s blogs about different ways to use itAnd of course, Facebook loves video. And so does Instagram. And Twitter does too.And as for YouTube, did you know it’s the second biggest search engine on the web?  Wait, oh you did know that?  Is that because everybody who ever talks about video always mentions that amazing video related stat? Yes, thought so. So we aren’t going to preach to you about any of that but we will talk about how and why you should get video for business on a video production retainer.

Relationship Building

A video production retainer is a two way relationship builder.  Firstly you’ll be getting consistent video content that you can use across all of your channels so your followers, customers and fans alike will get regular communication from you.  This will help to build trust between you and your audience as you can develop stories and news updates that they can relate to over time.  Secondly committing to a long term relationship with your video provider will reap benefits too. 

Soon you’ll be able to let them get on with your content because they’ll understand everything about you – your brand values, brand guidelines, communication styles, tone of voice and your audience.  This level of trust will mean that it’s one less thing for you to worry about and they can do the whole job for you.


Working with the same team each month means that your communication will always be consistent.  Undertaking video production on a ‘one by one’ style means that using different companies each time dilutes your house style no matter how much you impress upon them brand values and guidelines.  Audiences these days are incredibly discerning and will know when things are looking different.  Customers and viewers like to know where they are and feel comfort in a consistent messaging and style, it’s also great for reinforcing your brand.

A Video Department Without The Hassle

You know what we mean.  No extra members of staff, no recruiting, no dealing with sick days.  A video production retainer gives you all the benefits of your own video production department without worrying about another HR headache!  On hand to deliver what you need, when you need it but no tripping over tripods left in the corridor or weird creative types hanging around in the staff canteen.

Co-ordinated Marketing

If you have a video production retainer for the year ahead you can integrate it into your marketing plan.  There’s no ‘using up the last of the marketing budget on a video but we don’t really know why’ because you already have it planned out and because of that you can seamlessly include it in you planned activity.  It can compliment everything else you do, including offline activity and all that means that your boss will be super impressed.


You know what it’s like.  You’re tasked with getting a quote for a video project so you have to approach three video production companies in Birmingham or London or wherever you are.  Then you have to put a brief together, read through the proposals, answer endless questions about the brief that you probably don’t know the answer to and then pick a company to work with.  Then you hope that you’ll get on with them, they understand the brief and don’t make ridiculous demands like remove all the red M&Ms from the packet because ‘red isn’t a creative colour darling’.

With a trusted company on a retainer you’ll only have to do this once, if at all, and then you can get on with what you’re really after and they’ll just be at the end of a phone call.

Save Money

Yes, we’ve saved the best till last.  If you buy video in for the year ahead you’ll save money.  Starting at £795 per month, our video production retainer service is a bargain compared to what you’d pay on a video by video basis.  That’s because we can plan and allocate our resources in advance giving you the best economies of scale.  Like with almost anything, if you buy in bulk then you’ll get a discounted price and that’s effectively what you’re doing here, buying video in bulk.

If you’re printing a brochure for your marketing collateral, the price per brochure will come down with the larger quantities ordered.  This is the same principle with video on a retained service.

So what do you think?  Is a video production retainer for you?  The question should be is it for your audience.  If your target market consume video, demand video and react to video then surely it has to be.  The reasons above outline some of the key points but there are plenty more that you can probably think of.  But if you’re serious about consistent video content then you need to get serious about how you’re going to provide it.

You can read more about our video production retainer for marketing on our website here or just pick up the phone on 0121 260 6502 and find out how easy it is to get in touch with to get what you need.

Blog writer: Adam Snelleksz is the marketing director of CMA Video and has worked in marketing for over 20 years.  He has worked in video production in Birmingham for five years with CMA Video and has been using video for marketing for nearly 10 years.  He also set up the video TV channel Blues TV, the official online channel of Birmingham City Football Club.  Some of the projects that Adam has used promotional videos for include the Birmingham Half Marathon, the European Gymnastics Championships and the World BMX Championships.

Our video marketing blogs have been recognised as one of the Top 50 Video Marketing Blogs on the internet.  We hope you enjoy reading them and gain valuable insights into what we do here at CMA Video and show that we’re not just another Birmingham video production company but we do more from animation videos to event filming, video strategy to social media video campaigns.

Transform your vision into captivating content that resonates with your audience and drives results. At CMA Video, we specialise in crafting high-quality corporate videos that elevate brands of all sizes. Start the conversation today and let’s bring your brand to life through the power of video storytelling.