As the world continues to evolve with restrictions placed upon movement, social gathering and numbers of groups that can meet together, new options are continuously being developed to combat this.
Not many industries have been hit as hard as the events sector which has seen many of its operations completely wiped out due to restrictions from the global pandemic meaning that corporate events pretty much have become a thing of the past. However, as with many similar situations, alternatives are being found to offer some hope to what many thought was a complete stop for this sector.
The use of Zoom video conferences has become a normal operation in the business world now and many people are now familiar and almost comfortable with the idea of appearing on a video screen in front of many people. Something that in pre-pandemic times would probably have been unthinkable to many! The concept of bringing people together through a video call has now been taken to another level as we start to see corporate events such as awards evenings, conferences and even exhibitions taking to the video format. One of the issues can be the quality of the picture and audio on platforms such as Zoom and Google Meet however our streaming service can help to combat this. Our video production team can provide streaming services with high level production values that means that any corporate events can retain the slick and polished appearance that would have been delivered if they were in person.
The whole event can be filmed, managed and delivered by our team to ensure that a quality representation of your event is broadcast to your audience wherever they may be. There are also plenty of options available to ensure that the event comes across in the best way possible. We have the ability to build a set either in our studio or even at your premises that can bring an element of glamour and professionalism to your event.
Presenters can be provided along with props and items such as lecterns and autocues. One element that is a real positive that those with experience of corporate events will be familiar with, is the unpredictability of live events can be eliminated. We have pre-recorded an entire event and broadcast it ‘as live’ for previous clients meaning that it can be a mistake free environment that is put together almost a like a TV show. This is great option for any businesses that simply need to broadcast an event without the need for interactivity from the audience or that the event is not necessarily time sensitive. If your event is one that visitors have to pay for, then this is no problem too. We can create customised and unique links that cannot be shared meaning that it’s the equivalent to having an entry ticket that is specific to the viewer. Our system can be set up so that there is no opportunity for abuse or multiple log ins on the same url.
In terms of the actual production we can also include additional material. For example additional video content, pictures or other outside material. We have produced additional external video content ranging from filming bands for musical interludes to winners of awards being surprised to speeches from special guests – this was most recently evident in our work with the PA Awards. This again allows us to produce a final production that is as slick and professional as you want it to be and can help to break up a production so that it remains interesting and holds the viewers’ attention.
The audience then gets to experience a corporate event that is a professional, effective representation of your organisation and most importantly is left engaged/entertained/informed/enthused at the end of it.
There are also offline elements that we have been involved with which include sending out packs for the audience to interact with during the broadcast. This can range from sending products and items from to food and drink that the viewers can enjoy while they are watching – this all serves to be a great branding exercise too.
Our experience of filming corporate events means that we understand the industry and we can bring our video production experience to creating an effective and creative alternative to adapt to the current times and restrictions. From awards evenings to staff conferences, exhibitions and expos to corporate events of all types we are able to facilitate the whole experience. We can help you deliver a corporate event that may not be in person but will be as close as it can possibly be to the real thing. To find out more contact us at info@cmavideo.co.uk or visit our contact page here.
Blog writer: Adam Snelleksz is a director of CMA Video and has worked in marketing for over 20 years. He has worked in video production in Birmingham for five years with CMA Video and has been using video for marketing for nearly 10 years. He also set up the video TV channel Blues TV, the official online channel of Birmingham City Football Club. Some of the projects that Adam has used promotional videos for include the Birmingham Half Marathon, the European Gymnastics Championships and the World BMX Championships.
Our video marketing blogs have been recognised as one of the Top 50 Video Marketing Blogs on the internet. We hope you enjoy reading them and gain valuable insights into what we do here at CMA Video and show that we’re not just another Birmingham video production company but we do more from animation videos to event filming, video strategy and live streaming to social media video campaigns.
