The video content is intended to be a mixture of event based activity and information type videos to educate internal and external stakeholders on the products and upcoming campaigns. As well as producing the social media videos and other video content, we are involved in the planning and idea generation around the videos to help produce a consistent video marketing campaign that serves the needs and meets the objectives of the business. Social media videos form a significant part of the campaign with an intended shift to ‘home grown’, organically produced content that meets the needs of the target audience and communicates the key messages and brand philosophies of the business.
The Instagram post below is an example of the type of content we have already begun to produce which featured influencers and key figures in the running world who were invited to a launch event at the company’s headquarters. The post coincided with similar launch events across the world with social media videos documenting the events in Germany and France amongst other territories.
As with most social media activity, the use of people in any posts always goes down well and the video content we are looking to produce will heavily feature people using and enjoying the running products in order to connect with the audience.