The MenoHealth team wanted to use the videos on their website but also on social media channels too so we advised that a general overview video would be useful to feature on the company website. The idea would be to give visitors to the site a good idea of what the organisation is all about along with keeping them on the website for longer (which is always good for bounce rate and SEO). In addition there are some shorter, snappier videos that are being produced for social media, this is to address the user habits of social media users so those videos are quick snippets of information about the organisation.