The event filming included providing an overview of the whole event and exhibition whilst also getting interviews from key speakers and members of the audience as well as delegates. The purpose of the video for Cybercy was to use it on their social media channels to promote not only their services but also the prestige element of sponsoring and presenting at such a high profile event. In addition, they have also used their first venture into corporate video production as the opportunity to launch their own YouTube channel.
From an event filming point of view, capturing Sunny with Gary Vaynerchuk both during the presentation and at the event was the most important part of the brief. The association of Sunny and the business itself with Gary Vee was vital purely because of his following and online activity that Cybercy were hoping to piggy back on to.