Our event and conference videography team were mixing with the stars of ITV’s This Morning at the live show of the TV programme held at the NEC in May. Philip Schofield and Holly Willoughby along with their co-stars from the show were all in attendance at the lifestyle event which featured live broadcasts, demonstrations and exhibition stands.
Having been selected to film at This Morning Live from a number of Birmingham production companies, we were working with one of the exhibitors at the show – Hair Flair. Particularly focusing on their stand and their Curlformers product, our event and conference videography team filmed product demonstrations and customers interacting on the stand to produce a promotional video for the company.
Amongst some of the brands, activity and stands that we filmed were the likes of Ebay, Virgin and Clarins. The Hair Flair stand featured live demonstrations of the other Hair Flair products too and even attracted This Morning’s presenter, Rylan, to take a look for himself at what the product could do.
The NEC saw thousands of visitors over the four day event and we were able to capture footage across all parts of the show. Everything from demonstration filming, live broadcast filming and presentation filming with the various show presenters was captured by our crew as we became the video company that captured the whole show for our client.
Their marketing video will be used promote the Curlformers product online but particularly in their overseas markets in the USA and Asia. The brand has a high penetration in north America and the customer testimonials in particular are key to communicating to their key target audience.
If you’re looking for a Birmingham production company that specialises in event and conference videography or simply a video company that can cover all of your video marketing and video strategy needs then contact us here or call our offices on 0121 551 2079.
