Creating a Brief for Your Video Production Team

team creating a brief

Creating a brief for a video production company might sound intimidating, but it’s actually a fun and creative process. Whether you’re a small business owner, a marketer, or just someone with a cool idea, a well-crafted brief is the key to getting the video you want. So, let’s break it down into simple steps!

What’s a Brief, Anyway?

A brief is like a roadmap for your video. It helps the production company understand what you want to achieve. Think of it as a story about your video. You’ll share details about your brand, the message you want to convey, and who your audience is.

Step 1: Know Your Why

Start by asking yourself why you want this video. What’s the main goal? Do you want to increase brand awareness, explain a product, or maybe share a customer success story? Understanding your why will guide everything else.

Step 2: Who’s Watching?

Next, think about your audience. Who are they? What do they like? What problems do they have that your product or service can solve? The more you know about your audience, the better you can tailor the video to speak to them.

Step 3: The Big Idea

Now, let’s get creative! What’s the big idea for your video? Do you have a concept in mind? Maybe it’s a day in the life of your product, or a funny skit that highlights a problem your customers face. Don’t worry about details just yet—this is the time to dream big.

Step 4: The Nitty Gritty

Okay, time to get down to the specifics. How long should the video be? Where will it be used—on your website, social media, or maybe at an event? Do you need actors, a voiceover, or special effects? The more details you can provide, the better.

Step 5: Budget and Timeline

Last but not least, think about your budget and timeline. Be realistic about what you can spend, and when you need the video finished. This will help the production company know what’s possible.

So, there you have it! Creating a brief for a video production company is all about knowing what you want to achieve, understanding your audience, and getting creative with your ideas. The more you put into your brief, the more the production company can bring your vision to life. Happy briefing!

If you have a brief you would like brought to life by our fantastic team at CMA Video contact us here!

Transform your vision into captivating content that resonates with your audience and drives results. At CMA Video, we specialise in crafting high-quality corporate videos that elevate brands of all sizes. Start the conversation today and let’s bring your brand to life through the power of video storytelling.