Our event filming crew were out and about at the Coventry Gin Festival filming all of the proceedings during a sunny Saturday evening at Coventry Cathedral. Working on behalf of Coventry BID who were sponsors of the event our event videographers captured all of the buzz and atmosphere of Coventry’s first gin festival. In addition to the celebrations of all things gin there was also a food fair and music too. Inside the cathedral, local and national gin makers gave talks and demonstrations about their products along with tasting opportunities.
The festival filming comes after our event videography team has also captured Chinese new year, Motofest and the Coventry First awards at the Ricoh Arena. This event video, along with the other promotional videos we have shot for Coventry BID, has been created specifically for their social media channels and is designed to show the range of events that Coventry BID is involved with in and around the city centre. The overall plan for Coventry BID is to create a review of the year to demonstrate all of their activity not only to the people of Coventry but also to the members of the BID.
As a promotional video it is being used for internal and external stakeholders but with the same marketing objective – to raise the profile of the huge amount that the BID does every year.
Commenting on the video marketing strategy that Coventry BID are undertaking, CMA Video marketing manager Adam Snelleksz said:
“The gin festival filming is another example of Coventry BID using video in an effective way to communicate their messages, create content and update stakeholders. As a marketing campaign it is keeping their audience informed and engaged across all of their digital channels and works in conjunction with the other marketing tools that they use – both online and offline. We are delighted to be working with the BID to create this campaign and are looking forward to all of the other events they have lined up for the rest of the year.”
The gin festival filming is another project in our event videography portfolio and is something different compared to the conference filming and exhibition videos that we have produced. To find out more about our event filming offering click here or contact us on 0121 551 2079
