Client: Coventry BID
Coventry BID enlisted our services to capture the excitement surrounding the arrival of the Coca-Cola Christmas truck tour in Coventry and to highlight the BID’s role in bringing this iconic event to the city. The aim was to document the buzz and public engagement, showcasing Coventry BID’s efforts in attracting visitors.
Our team filmed in and around the Coca-Cola truck to convey the electric atmosphere it generated in Coventry city center. The footage captured the vibrant public interactions and festive spirit. We then crafted a concise social media video, tailored for maximum engagement across Coventry BID’s digital channels.
The resulting video was a hit, effectively engaging audiences and highlighting Coventry BID’s commitment to bringing exciting events to the city. It also played a significant role in Coventry BID’s proposal for re-election, demonstrating their success in promoting local engagement and enhancing the city’s festive appeal.
