This led us to advise Bart on creating two separate ads aimed at the two different target audiences rather than the original plan of one advert that conveyed all of the messaging. The feeling was that the messaging could get confused and lost so splitting into two distinct campaigns could ensure that there could be two successful, targeted social media video ads.
![Bullring Social Media Video Ads 1 00009. Mts. 00 00 35 16. Still001 200x113 1](https://cmavideo.co.uk/wp-content/uploads/2021/10/00009.MTS_.00_00_35_16.Still001-200x113-1.jpg)
![Bullring Social Media Video Ads 2 Bullring logo hd 200x113 1](https://cmavideo.co.uk/wp-content/uploads/2021/10/Bullring-Logo-HD-200x113-1.png)
Bart BD Dalton, founder of the BullRing – Birmingham’s answer to Dragon’s Den, contacted us to create his social media video ads for the next round of activity for businesses in the city. The concept follows a similar style to the popular BBC TV show where business hopefuls pitch their business to a panel of entrepreneurs and business people.