Brooks Global Running Day Video

To celebrate Global Running Day, Brooks Running hosted an event at Vauxhall Food and Beer Garden, aiming to capture the spirit and excitement through dynamic video content for Instagram Reels. Our objective was to create an engaging 30-second video that highlighted various aspects of the event, ensuring prominent Brooks branding throughout. We captured shots of influencers and run clubs in action, close-ups of the Brooks Ghost 16 shoes, and group shots of runners enjoying the event. The filming strategy included focusing on key moments such as runners warming up, celebrating post-run, and interacting with each other, while prominently featuring the Brooks logo and products.

The editing process focused on quick, snappy cuts and upbeat music, creating a vibrant and energetic atmosphere. The final reel showcased everything from warm-ups and running shots to post-run celebrations, effectively engaging Brooks’ audience and enhancing their social media presence.