amazon recycling video

Client: Amazon

Play Video about Amazon WEEE Recycling 200910

We collaborated with Amazon to create a comprehensive recycling video that utilized animation, graphics, voice-over, and translations to convey important recycling information to their global customer base. The aim was to produce an informative video for Amazon’s website that educated customers about recycling old electrical items, with the animation style requiring approval from Amazon’s top executives before production could commence.

Once the storyboard and animation style received the green light, we meticulously crafted the animated video to effectively communicate Amazon’s recycling message. To ensure global accessibility, we translated and recorded the script in multiple languages. This multilingual approach was crucial for the video to resonate with Amazon’s diverse customer base.

The final video was prominently featured on the Amazon website, with a link provided alongside all purchases of electrical items. This integration into the customer experience significantly enhanced Amazon’s corporate social responsibility (CSR) efforts. The video not only increased customer awareness of electrical recycling practices but also reinforced Amazon’s commitment to sustainability and environmental responsibility.

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