Aston University’s Help to Grow: Management Course
In a recent video project for Aston University’s Help to Grow: Management Course, we had the privilege of hearing from Emma Heathcote-James, the founder of Little Soap Company. Emma shared the inspiring story of how she transformed her passion for natural products into a thriving business. Starting in her kitchen in the Cotswolds, she developed her own recipes for organic, eco-friendly soaps, driven by a vision to bring natural alternatives to high street consumers. Emma’s journey reveals the dedication and creativity required to carve out a niche in a competitive industry while staying true to her values of sustainability and ethical production.
Emma credits Aston University’s Help to Grow: Management Course as a vital turning point in her business development. She explains how the course introduced her to a range of tools and strategies that enabled her to approach her business more analytically and strategically. By working with experienced mentors and fellow business owners, Emma was able to gain insights into areas such as leadership, marketing, and financial management. These skills empowered her to expand Little Soap Company’s reach, enhancing both her operational efficiency and her brand’s market presence.
