Video content has become a key component of many websites for several compelling reasons. Firstly, video has been shown to improve conversions, with studies indicating that including video on a landing page can increase conversions by 80%. This means that if your website has been struggling to turn visitors into customers, incorporating video may be a great solution for you.
Moreover, video is a powerful tool for engaging users and keeping them on your website for longer periods. Research has shown that online video consumption has been on the rise, and by the end of 2017, online video accounted for 74% of all online traffic. By utilising video on your website, you can enhance user interaction and appeal to the growing number of mobile users.
From an SEO perspective, the addition of video to your website can significantly improve its ranking. In fact, adding a video to your website can increase the chance of a front-page Google result by 53%. This demonstrates the impact that video content can have on your website’s visibility and discoverability.
Another important aspect is that video helps to create a more personalised and human touch to your website. It allows you to tell a story, showcase your products, and connect with your audience on a deeper level. People work with people, and video helps them get to know, like, and trust you.
In addition, video content is highly shareable across various distribution networks, making it an asset for your social media and email marketing efforts. It can also significantly enhance the overall user experience on your website, leading to higher retention rates and increased engagement.
In conclusion, the incorporation of video on your website is a powerful strategy with numerous benefits, including improved conversions, enhanced user engagement, and a positive impact on your website’s SEO. By leveraging the power of video, you can create a more compelling and effective online presence for your business.
