Creating relatable video content is a powerful way to engage your audience. When your audience can identify with your content, they are more likely to watch, share, and talk about it.
Here are some simple and effective tips to help you create relatable video content that resonates with your viewers.
Understand Your Audience
To create relatable content, it’s essential to have a deep understanding of your audience. Consider their age, lifestyle, and interests. By knowing who your audience is, you can tailor your content to directly appeal to them. If you’ve already written a marketing plan, you’ve probably put together an audience persona, which is a fictional representation of a perfect customer for your business. The videos you create need to appeal directly to that person – because there should be lots of them. That means their age, lifestyle, and personality need to be directly targeted within your video content.
Be Authentic
Authenticity is key to creating relatable content. Share personal stories and experiences to let your audience know that they are not alone. By being open and finding common ground with your audience, you can create videos that they can relate to on a personal level. Relatable content is really big on YouTube. By being open and finding common ground with your audience, you can create videos that your viewers relate to on a personal level.
Share Interesting Stories
Capture your audience’s attention by sharing only the most interesting stories. You have limited time to engage viewers, so it’s important to focus on compelling content. If you’re the same age or older than most of your audience, then they probably look up to you. They think of you as a friend, and friends tell each other stories. By sharing stories from when you were the same age as your viewers, you’ll give them videos that are both relatable and entertaining.
Implementing Actionable Tips
You can implement a few actions that changed everything. This builds a relatable element into your content because you’re telling them a compelling story. Context is not easy to do in short-form content, but you could spice it up with photos and videos. You can build an entire block of content around that email problem, develop hashtags and so on.
Use Striking Imagery and Visuals
Incorporate striking imagery and visuals in your videos. The human brain processes images 60,000 times faster than text, so compelling visuals can significantly enhance the relatability of your content. Use visual storytelling to get your point across to the audience in a short amount of time. Incorporate text, narration, animation, etc. to create dynamic and engaging video content.
Tell a Story
Telling a story with your video can evoke emotion and hook your audience from the start. People are naturally drawn to stories, so incorporating a narrative into your video content can make it more relatable and engaging. Everyone loves a good story. Whether it’s funny, sad, or inspiring, a compelling narrative will keep your viewers engaged from start to finish.
By following these tips, you can create video content that resonates with your audience and fosters a strong connection. Remember, relatable content is not easy to create, but the effort is worthwhile as it can lead to increased engagement and a loyal following.
