CMA Video - Video Production Company Birmingham UK

Interviews

Interview filming that captures real stories

Trusted by brands like

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Interviews that feel natural and genuine

Interviews are one of the most effective ways to capture a story on camera. They are widely used in promotional videos, customer testimonials, event content and training videos.

A well filmed interview allows people to speak in their own words, sharing real experiences and insights without the pressure of memorising a script. With the right planning and approach, interviews feel relaxed, engaging and authentic.

We are well aware that the interview stage is the scariest aspect for most people, so we take time to prepare questions carefully, ensuring key messages are covered while allowing space for natural conversation. This balance helps contributors feel comfortable and produces content that audiences trust.

Man sat down being interviewed in his restaurant for a video production

Single camera and multi camera interview setups

Single camera interviews

Single camera interviews are a simple and effective option for promotional videos, case studies and testimonials. They are quick to set up and work well when the focus is on the contributor and their story.

With an experienced interviewer and a calm filming environment, these conversations feel natural and engaging.

Multi camera interviews

Multi camera setups add flexibility and visual depth. A second camera can capture an alternative angle, include the interviewer, or show more of the surrounding environment.

This approach is particularly useful for longer form interviews, studio settings and office based content where visual variety supports the story.

Woman filming testimonial on camera at Aston

Why interviews work better than scripted pieces

Scripted pieces to camera can ensure specific wording is included, but they often feel stiff, especially for people who are not used to presenting on camera.

Interviews allow contributors to speak naturally, which leads to a more relaxed delivery and genuine responses. Audiences tend to connect more easily with conversational content because it feels human and believable.

By planning interview questions carefully, we make sure important points are covered while giving contributors the freedom to expand on their answers. This creates depth, clarity and authenticity.

Relax, no one get’s it
right on the first take

You don’t have to get it right first time, and longer sections can be broken down into bite-size chunks, that’s what editing is for right?  Multiple camera shoots also allow us to cut and the paste the best sections together, simply by switching between cameras in the edit.

A previous client once remarked to one of his staff, who was being interviewed “don’t worry if you mess up, these guys will magically make you seem like a seasoned presenter”. That is essence of what we’re about, and let’s face it, we're not here to make you look stupid.

Bts of woman being filmed for a video production project in Birmingham

What our clients say

Surface Engineering Association Logo

"It was an impressive shoot that produced a professional result. The team ensured our message stayed consistent throughout."

David Elliott

Chief Executive at SEA

IChemE Logo

"They listened carefully, offered creative ideas and produced a video that was engaging from start to finish."

Hannah Rourke

Marketing Executive at IChemE

Aston University Logo

"Working with this team always brings confidence because the quality is consistent and reliable."

Dixon Wong

Centre Manager at Aston University

Still got questions?

Interviews capture natural and authentic responses. Contributors speak in their own words, which makes the video more engaging and relatable.

Yes. Single camera interviews work well for many projects, while multi camera setups offer additional flexibility and visual interest.

Yes. Interviews can be filmed on location, at events, in offices or in studio environments. We adapt the setup to suit the space and context.

Yes. Interviews are a strong format for sharing expert knowledge, experiences and insights in a way that feels accessible and engaging.

Ready to plan your interview filming?

If you are considering interviews as part of an upcoming video project and would like to talk through approach or setup, leave your details below and we will get back to you by email.

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