Celebrating 25 Years of Video
This year, we are celebrating 25 years of helping businesses tell their stories. Reaching 25 years…
If you’re exploring video for your business, you’ve likely come across the terms promotional video and corporate video. They sound similar, and both play a valuable role in brand communication, but they serve very different purposes.
Knowing which one suits your goals can help you create more effective content and get better results from your investment.
Knowing which one suits your goals can help you create more effective content and get better results from your investment.
What is a Corporate Video?
A corporate video is designed to represent your business in a clear and professional way. It often focuses on who you are, what your company stands for and how your teams work. These videos are typically used to inform or engage people who already have a relationship with your organisation, such as employees, stakeholders or potential recruits.
You might use a corporate video to:
You might use a corporate video to:
- Introduce your company culture
- Train new staff
- Communicate leadership messages
- Share annual reviews or performance updates
- Highlight internal achievements or values
The tone is often formal and measured, with a focus on brand consistency and long-term messaging.
What is a Promotional Video?
A promotional video is aimed at generating interest. Its purpose is to attract attention, build awareness or encourage people to take action.
These videos are usually shorter, more energetic and crafted to grab attention quickly. They often feature strong visuals, upbeat music and clear messaging to support sales or marketing goals.
You might use a promotional video to:
These videos are usually shorter, more energetic and crafted to grab attention quickly. They often feature strong visuals, upbeat music and clear messaging to support sales or marketing goals.
You might use a promotional video to:
- Launch a new product
- Showcase a service
- Promote an event
- Share a customer success story
- Drive traffic to a landing page or campaign
This type of video is typically shared through digital channels like social media, email marketing or online advertising, where speed and clarity are key.
How to Choose the Right Type of Video
It really comes down to what you need your video to do.
If you’re trying to build visibility and bring new people in, a promotional video is often the most effective choice. It’s built for reach and engagement. If your goal is to strengthen internal communication or reinforce your brand identity, a corporate video may be more suitable. It provides space to explain things in more detail and speak directly to people who are already connected to your business.
Some businesses benefit from having both. For example, a promotional video can drive traffic to your website, while a corporate video on your homepage helps explain your story in a more in-depth way.
If you’re trying to build visibility and bring new people in, a promotional video is often the most effective choice. It’s built for reach and engagement. If your goal is to strengthen internal communication or reinforce your brand identity, a corporate video may be more suitable. It provides space to explain things in more detail and speak directly to people who are already connected to your business.
Some businesses benefit from having both. For example, a promotional video can drive traffic to your website, while a corporate video on your homepage helps explain your story in a more in-depth way.
Still unsure what you need?
That’s where we come in. At CMA Video, we help businesses clarify their message and produce content that delivers real results.
If you’d like to talk through your ideas or explore which type of video is right for your goals, get in touch. We’ll help you create something that not only looks great, but works hard for your brand. Get in touch for a free call to dicuss your next corporate or promotional video project.
That’s where we come in. At CMA Video, we help businesses clarify their message and produce content that delivers real results.
If you’d like to talk through your ideas or explore which type of video is right for your goals, get in touch. We’ll help you create something that not only looks great, but works hard for your brand. Get in touch for a free call to dicuss your next corporate or promotional video project.
