5 Reasons Regular Video Beats a One-Off Project
A single video can be a great start. It might explain your service, introduce your team,…
It happens more than most people think. You spend time planning a video, shoot it properly, edit it cleanly, upload it with a confident title... and people click away after ten seconds. This doesn’t mean the video’s bad. But it usually means something didn’t land early enough.
We’ve seen this a lot. And we’ve also seen what fixes it.
We’ve seen this a lot. And we’ve also seen what fixes it.
The Opening Is Too Slow
People decide in seconds if they’re going to watch the rest. If your video opens with a long logo, an awkward intro or a few seconds of filler, they’re already gone.
Get to the point. Show something interesting straight away. It could be a bold statement, a visual payoff, or just a simple line that hooks the right viewer.
Get to the point. Show something interesting straight away. It could be a bold statement, a visual payoff, or just a simple line that hooks the right viewer.
It’s Trying to Do Too Much
A common issue is trying to cram everything into one video. Every product, every feature, every story. That usually leads to a video that’s too long and hard to follow. Viewers get lost or overwhelmed, and they stop watching.
Focus on one clear message. Save the rest for another video. Less content in one place often means more attention from the viewer.
Focus on one clear message. Save the rest for another video. Less content in one place often means more attention from the viewer.
It Doesn’t Feel Relevant
Sometimes people skip because they don’t think it’s for them. Maybe the title didn’t match the content. Maybe the tone felt off. Maybe it didn’t answer the question they came in with.
This is why it’s important to be clear about who the video is for and what it’s trying to do. The more focused you are, the easier it is to connect with the right people.
This is why it’s important to be clear about who the video is for and what it’s trying to do. The more focused you are, the easier it is to connect with the right people.
It Looks Too Much Like an Ad
There’s a difference between a branded video and a hard sell. If the first thing viewers hear is a sales pitch, they’ll often scroll away.
People don’t mind being sold to, but only after they feel like the content is worth their time. Show the value first. Then guide them to what’s next.
People don’t mind being sold to, but only after they feel like the content is worth their time. Show the value first. Then guide them to what’s next.
It’s Not Made for Where It’s Being Watched
A video that works on your homepage might not work on Instagram. A LinkedIn video might not land the same way in an email.
If the format, pace or length doesn’t match the platform, people are more likely to skip it. That’s why we always ask where the video will live before we start making it. A few tweaks can often make the same content perform better, just by adapting it for the space it’s in.
If the format, pace or length doesn’t match the platform, people are more likely to skip it. That’s why we always ask where the video will live before we start making it. A few tweaks can often make the same content perform better, just by adapting it for the space it’s in.
It’s not just about editing faster or making it shorter. It’s about starting strong, staying focused, and knowing what the viewer needs at that moment. If the video respects their time and delivers something useful, they’re far more likely to stick around.
We work with businesses to make content that connects with the right people and holds their attention.
Get in touch if you’ve got something in mind or want a second opinion on something that’s already live. We’re always happy to take a look.
We work with businesses to make content that connects with the right people and holds their attention.
Get in touch if you’ve got something in mind or want a second opinion on something that’s already live. We’re always happy to take a look.
