CMA Video - Video Production Company Birmingham UK

Our Process

A clear and straightforward approach to video production

Trusted by brands like

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How we work

Our process is designed to keep video production simple, organised and enjoyable.

From the first conversation through to final delivery, we focus on clear communication, thoughtful planning and a calm, professional approach. This helps ensure every project runs smoothly and delivers video content that works.

Guy works with mutliple dispay
01

Discovery

We begin with an initial conversation to understand your organisation, your audience and what you want the video to achieve.

This stage helps us clarify:

  • Your goals and priorities
  • Who the video is for
  • Where it will be used

By taking time to listen at the start, we can recommend the right approach and set clear expectations.

02

Ideas

Once we understand the brief, we shape the creative direction together.

We work with you to refine the concept, agree on key messages, and decide on tone and style. This ensures the video reflects your brand and communicates clearly with the intended audience.

03

Planning

With the direction agreed, we build a clear plan for production.

This may include scripts, interview questions, schedules or storyboards, depending on the project. Everything is discussed and agreed before filming begins so there are no surprises on the day.

04

Filming

On filming days, our team takes care of setup, direction and recording.

We work calmly and efficiently, helping contributors feel comfortable on camera and keeping disruption to a minimum. Our focus is on capturing high quality footage while making the experience straightforward and stress free.

05

Editing and delivery

After filming, we edit the footage into a clear and engaging story.

You will receive a draft to review and provide feedback. Once approved, we deliver the final video in the formats you need, ready to be used across websites, social platforms, presentations or events.

Ready to get started?

If you would like to talk through an idea or learn more about how we work, leave your details below and we will get back to you by email.

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