Celebrating 25 Years of Video
This year, we are celebrating 25 years of helping businesses tell their stories. Reaching 25 years…
Video is one of the most powerful tools for engaging your audience, but even the best ideas can fall flat if the execution isn’t right. Common mistakes can lead to wasted budget, low engagement, and a message that misses the mark.
Let’s take a look at some of the biggest video production pitfalls, and how to sidestep them for the best return on investment:
Let’s take a look at some of the biggest video production pitfalls, and how to sidestep them for the best return on investment:
1. Skipping preparation
Diving into filming without a clear plan can lead to disjointed content. You don’t always need a full script, but you do need to know what you want to say. This could be a script, notes, or something as simple as a few bullet points to keep your message focused and engaging. Studies show that structured storytelling improves information retention by up to 22%, making solid preparation essential for audience engagement.
2. Overloading information
Attempting to convey too much in one video can overwhelm viewers. Focus on a single message or theme to maintain clarity and impact. Creating one video per core message will ensure clarity and better audience retention.
3. Missing a clear call to action
Without guiding viewers on the next steps, your video may not achieve its desired outcome. Clearly state what action you want your audience to take, whether it’s visiting your website, subscribing, or making a purchase.
4. Forgetting about audience
One of the biggest mistakes in video production is creating content that feels impersonal or out of touch with the people it’s meant for. If your audience can’t see themselves in your video, it won’t land how you want it to. Speak their language, address their pain points, and make it clear why your message matters to them.
5. Failing to make your video accessible
If your video isn’t accessible, you’re missing a huge portion of your audience. Adding captions improves accessibility for viewers who are deaf or hard of hearing, increases comprehension for non-native speakers, and enhances engagement by allowing viewers to follow along even with the sound off.
A good video production company will do everything possible to make sure mistakes don’t happen, but sometimes, they slip through. That’s okay. The reality is, video production is a process, and most issues can be fixed in post-production, adjusted with a fresh perspective, or simply learned from for next time.
If you’re looking for guidance in a video production, get in touch with our team, and we’ll work with you to create video content that delivers real results.
If you’re looking for guidance in a video production, get in touch with our team, and we’ll work with you to create video content that delivers real results.
