Celebrating 25 Years of Video
This year, we are celebrating 25 years of helping businesses tell their stories. Reaching 25 years…
A well-made video helps your business stand out, explain things clearly and connect with your audience. But if you have never been through the process before, it can feel like a big step. Where do you start? How does it all come together? And how long does it take?
A clear and structured production process keeps everything running smoothly, stays on budget and delivers real results. Here is what to expect when working with a professional video production team.
A clear and structured production process keeps everything running smoothly, stays on budget and delivers real results. Here is what to expect when working with a professional video production team.
Step 1: Getting Started – The First Conversation
Every business is different, and so is every video. Some are designed to introduce your brand, while others explain a product, share customer success stories or support a marketing campaign. The first step is understanding exactly what your video needs to achieve.
At this stage, you will discuss:
At this stage, you will discuss:
- Who the video is for and what message you want to communicate.
- Where the video will be used, whether on your website, social media or in paid ads.
- The style, tone and length to make sure it fits your goals.
Once everything is clear, you will receive a video proposal outlining the process, timeline and costs. This keeps everyone on the same page.
Step 2: Pre-Production – Planning Everything Out
This is where all the preparation happens. A well-planned video shoot makes the whole process run smoothly.
If your video needs a script, this is when it is written. A clear, well-structured script ensures the message stays engaging. For more visual projects, like brand showcases or product demos, a storyboard helps map out key shots and transitions.
Filming locations are confirmed at this stage. Whether shooting in an office, a studio or an outdoor setting, everything is arranged in advance to avoid delays. Scheduling is finalised to make sure the production stays on track.
The more organised this stage is, the smoother the filming process will be.
If your video needs a script, this is when it is written. A clear, well-structured script ensures the message stays engaging. For more visual projects, like brand showcases or product demos, a storyboard helps map out key shots and transitions.
Filming locations are confirmed at this stage. Whether shooting in an office, a studio or an outdoor setting, everything is arranged in advance to avoid delays. Scheduling is finalised to make sure the production stays on track.
The more organised this stage is, the smoother the filming process will be.
Step 3: Production – Filming Your Video
This is where everything starts coming to life. The production team handles everything on the day, so you do not need to worry about the technical side.
Filming might include interviews, product demonstrations or behind-the-scenes footage of your business. If you or your team are on camera, the crew will guide you through the process to make sure everything looks natural and professional.
A simple video might take just a few hours, while a more complex production with multiple locations could take a full day or more. The goal is to capture the best possible footage to create a compelling final video.
Filming might include interviews, product demonstrations or behind-the-scenes footage of your business. If you or your team are on camera, the crew will guide you through the process to make sure everything looks natural and professional.
A simple video might take just a few hours, while a more complex production with multiple locations could take a full day or more. The goal is to capture the best possible footage to create a compelling final video.
Step 4: Post-Production – Editing and Refining
Once filming is done, everything moves into post-production. This is where the footage is turned into your final video.
The best clips are selected and arranged to ensure the video flows smoothly. Music, branding and motion graphics are added to enhance engagement. A first cut is shared for feedback, allowing any necessary changes to be made.
Most production teams offer revision rounds to make sure the final version is exactly what you want.
The best clips are selected and arranged to ensure the video flows smoothly. Music, branding and motion graphics are added to enhance engagement. A first cut is shared for feedback, allowing any necessary changes to be made.
Most production teams offer revision rounds to make sure the final version is exactly what you want.
Step 5: Delivering and Promoting Your Video
Once your video is approved, it is time to put it to work. A great video only delivers results if the right people see it.
You will receive the final version in formats optimised for your website, social media and paid advertising campaigns. Uploading it to platforms like LinkedIn and YouTube can expand your reach, while embedding it on your website can boost engagement and SEO. Videos on landing pages have been shown to increase conversion rates significantly, so placing it strategically is key.
You will receive the final version in formats optimised for your website, social media and paid advertising campaigns. Uploading it to platforms like LinkedIn and YouTube can expand your reach, while embedding it on your website can boost engagement and SEO. Videos on landing pages have been shown to increase conversion rates significantly, so placing it strategically is key.
A well-planned video makes a lasting impact. It helps businesses connect with the right audience in a clear and engaging way. Understanding the process ensures everything runs smoothly and delivers the best possible results.
At CMA Video, we take care of the entire production process, making it easy for businesses to create high-quality, impactful videos.
Get in touch today to discuss your next video project.
At CMA Video, we take care of the entire production process, making it easy for businesses to create high-quality, impactful videos.
Get in touch today to discuss your next video project.
