Why Video Outperforms Photos on Social Media (And How to Use It to Your Advantage)
Social media is a fast-moving space where content needs to grab attention in seconds. Businesses have…
There are many types of video to choose from, so how do you know which one is right for your business?
The best place to start is by thinking about your goals. Are you trying to reach new people and grow awareness? Do you need to explain what you do in a way that makes sense straight away? Or are you looking to turn interest into action and drive more sales?
A well-planned video does more than just look good. It plays a key role in your marketing strategy and helps guide potential customers from one stage to the next. Choosing the right type of video will make all the difference.
The best place to start is by thinking about your goals. Are you trying to reach new people and grow awareness? Do you need to explain what you do in a way that makes sense straight away? Or are you looking to turn interest into action and drive more sales?
A well-planned video does more than just look good. It plays a key role in your marketing strategy and helps guide potential customers from one stage to the next. Choosing the right type of video will make all the difference.
Where Should You Begin?
Before you begin production, it is important to define what you want your video to achieve.
- If your goal is to attract new customers, your video should introduce your business and make a strong first impression.
- If you need to explain a complex product or service, your video should focus on making things simple and easy to understand.
- If you want to convert interest into action, your video should highlight why your business is the best choice and build confidence in your offer.
Each goal requires a different type of video. Choosing the right approach will help you get the best results.
Choose the Right Video Type for Your Goal
If you want to attract attention and get your business noticed, your video should focus on making an impact. People need to know who you are before they can become customers. Some of the most effective videos for this include:
- Brand videos that introduce your business and show people what you stand for.
- Social media videos that are short, engaging and designed to spark interest.
- Video ads that grab attention and encourage people to visit your website.
Once people know about your business, they will want to understand more about what you do. A well-placed video can help answer their questions and build trust. Some of the best options for this include:
- Explainer videos that break down complex products or services in a clear and engaging way. Many people prefer watching a video to reading long descriptions.
- Customer testimonials that showcase real success stories and help potential customers feel confident about choosing your business.
- Webinars that provide valuable insights and show your expertise in a way that keeps your audience engaged.
When your audience is already interested, your video should help them take the next step. At this stage, the focus is on making the decision easy. The most effective videos for this include:
- Product demonstrations that show how your product or service works in detail. Many buyers say they have been convinced to make a purchase after watching a brand or product video.
- Case study videos that provide proof of success by sharing real stories from satisfied customers.
Video is not just for attracting new customers. It is also a great way to keep your current customers engaged. Some of the best ways to use video for customer retention include:
- Onboarding videos that help new customers get started and see value straight away.
- Customer support videos that provide helpful tutorials or troubleshooting tips, making it easy for people to find answers when they need them.
- Retention videos that offer exclusive updates, behind-the-scenes content or personalised messages to strengthen relationships with your audience.
A great video is more than just a piece of content. It is a powerful tool that helps guide potential customers from discovery to decision. Whether you want to attract new people, build trust, or turn interest into action, the right video at the right time can make all the difference.
Investing in video is not just about keeping up with trends. It is about creating meaningful connections with your audience, explaining your value in a way that sticks, and setting your business apart from the competition.
Get in touch to find out how video can take your business to the next level.
Investing in video is not just about keeping up with trends. It is about creating meaningful connections with your audience, explaining your value in a way that sticks, and setting your business apart from the competition.
Get in touch to find out how video can take your business to the next level.
