Celebrating 25 Years of Video
This year, we are celebrating 25 years of helping businesses tell their stories. Reaching 25 years…
Social media is a fast-moving space where content needs to grab attention in seconds. Businesses have long relied on photos to showcase products, share updates, and connect with audiences. But as platforms evolve, video has taken the lead as the most engaging and effective form of content.
If you are still relying on static images, it might be time to rethink your strategy. Here is why video performs better than photos on social media and how you can use it to get better results.
If you are still relying on static images, it might be time to rethink your strategy. Here is why video performs better than photos on social media and how you can use it to get better results.
Video Grabs Attention Faster
Scrolling through a feed packed with content, people make split-second decisions on what to stop and engage with. Video is naturally more eye-catching because it moves. A well-crafted video stands out instantly, pulling the viewer in before they even realise it.
Platforms like TikTok, Instagram Reels, and YouTube Shorts have changed the way people consume content. Quick, engaging videos keep users hooked, while photos are more likely to be glanced at and forgotten.
Platforms like TikTok, Instagram Reels, and YouTube Shorts have changed the way people consume content. Quick, engaging videos keep users hooked, while photos are more likely to be glanced at and forgotten.
Videos Keep People Watching Longer
A strong video does more than just catch the eye. It holds attention. The longer someone engages with your content, the stronger the connection to your brand. This is why social media algorithms prioritise video. If people stop to watch, platforms see that as a sign of valuable content and push it to more users.
Photos, on the other hand, are processed in an instant. A user might look at an image for a second or two before scrolling on. With video, you have the chance to hold their attention for longer, tell a story, and make a lasting impression.
Photos, on the other hand, are processed in an instant. A user might look at an image for a second or two before scrolling on. With video, you have the chance to hold their attention for longer, tell a story, and make a lasting impression.
Videos Tell a Better Story
A single image can be powerful, but video allows for more depth. It can take the viewer on a journey, explain a concept, or show a product in action. Whether it is a behind-the-scenes look, a customer testimonial, or a product demonstration, video gives you more space to communicate and connect.
With features like captions, music, and voiceovers, video can also be more accessible. Someone scrolling with the sound off can still follow along, and subtitles help reach audiences in different languages.
With features like captions, music, and voiceovers, video can also be more accessible. Someone scrolling with the sound off can still follow along, and subtitles help reach audiences in different languages.
How to Make Video Work for Your Brand
If you are not using video regularly, getting started can feel overwhelming. The good news is that social media does not demand Hollywood-level production. Simple, well-thought-out videos often perform better than overly polished ones.
Here are a few ways to incorporate video into your strategy:
Here are a few ways to incorporate video into your strategy:
- Show behind-the-scenes clips of your team, workspace, or projects
- Create short product demonstrations or explainers
- Share customer testimonials or case studies in video form
- Use time-lapse videos to showcase progress or transformation
- Repurpose blog content into short, engaging video snippets
Photos still have their place, but video is now the most effective way to engage audiences on social media. It grabs attention, keeps people watching longer, and encourages more interaction.
If you want your brand to stand out, shifting to a video-first strategy is a smart move. The best part is that you do not need a big budget or complicated setup. Start simple, experiment with different formats, and watch how your engagement improves.
Looking to level up your video content? Get in touch, and let’s make it happen.
If you want your brand to stand out, shifting to a video-first strategy is a smart move. The best part is that you do not need a big budget or complicated setup. Start simple, experiment with different formats, and watch how your engagement improves.
Looking to level up your video content? Get in touch, and let’s make it happen.
