Client: Women in Tech
We were engaged by the Women in Tech Awards to create a social media preview video featuring the finalists, highlighting their achievements and building excitement ahead of the event. The goal was to introduce and celebrate the finalists while building anticipation for the inaugural awards ceremony.
Our mission involved filming each nominee against a minimalist backdrop, speaking directly to the camera about their thoughts on the awards. To maintain consistency, we asked each nominee a uniform set of questions, capturing their achievements within the tech industry in a visually appealing format. This approach aimed to make the content easily shareable, encouraging nominees and their networks to promote the Women in Tech Awards.
The resulting video was strategically designed for social media distribution, encouraging nominees and their followers to share it and effectively promoting the upcoming awards. This was particularly important for the inaugural Women in Tech Awards, as it played a crucial role in spreading the word about the event and generating enthusiasm within the tech community.
