Run Birmingham

Concept

Create a social media video to promote Sport Birmingham’s running initiative

Platform

Social media

Overview

The project brief was to encourage women and ethnic minority groups to join the Run Birmingham initiative.  We filmed the running groups that take place across the city with the specific aim of capturing the diversity of the participants.  The style brief was to follow the style of some of the Sport England national social media video campaigns that were out at the time and to create a slick, cool looking promotional video.