Project Description

Concept

This summer school video was created as an advert for use both in the UK and overseas for international students to stay at Kings College over the summer holidays.  It was aimed both at the parents and the students.

Platform

Sales agents, social media, website

Overview

This summer school video advert was created to attract students to Kings College during the Summer.  Our production team came up with the creative concept of showcasing the many different activities that students can enjoy with the twist of showing that the students made the video at the end to demonstrate another of the activities that they can enjoy at the school.  Despite it being a school video, it was also important to show that there are a lot of extra curricular activities that the students can undertake and also that they will have fun.  Due to the fact that 90% of their intake are from overseas, it was important to let the visuals take centre stage with minimal text.