Project Description

Concept

Promotional video to be used in overseas student recruitment for the Worcester based international college

Platform

Website, social media, sales agents

Overview

CMA Video were commissioned to create a promotional video, showcasing the college’s offering for pupils arriving from overseas.  The recruitment team at Kings College were looking for the creative concept to deliver their message as well as the production of the promotional video.  We devised the creative concept and incorporated may of the students in the final edit to demonstrate to prospective students a realistic view of life at the college.  As well as capturing life at the college we also utilised drone filming to get some spectacular views of the buildings and the first person perspective meant that we used steadicam and gimbal filming too.  The recruitment team targeted China, Australia, South America in particular to recruit students and distributed the video to their sales agents around the world to sell the college.  The video also featured heavily on the Kings College Facebook page as well as the website.

Feedback has been excellent and to quote the client:

“We are delighted with the finished video, it perfectly captures the brief…it was a pleasure working with people that listened and understood our vision”