Why Do People Skip Your Video?
It happens more than most people think. You spend time planning a video, shoot it properly,…
If you’re planning a website update or if you just feel like your homepage is missing something, then this guide is for you.
We speak to a lot of business owners and marketers who feel like their website doesn’t quite match the energy or personality of their brand. It might look fine, but it’s not making visitors stop and engage. That’s where a homepage video banner can help.
Here’s everything you need to know about why a video banner is worth considering and how it can add real impact to your online presence.
We speak to a lot of business owners and marketers who feel like their website doesn’t quite match the energy or personality of their brand. It might look fine, but it’s not making visitors stop and engage. That’s where a homepage video banner can help.
Here’s everything you need to know about why a video banner is worth considering and how it can add real impact to your online presence.
Start with Engagement
A homepage video banner is a short video that auto-plays quietly in the background of your website's top section. It gives visitors an instant feel for what you do and who you are. It’s the quickest way to tell your story without them needing to scroll or read.
That first moment on your site is important. You only get one chance to make a strong first impression. A video helps you make it count.
That first moment on your site is important. You only get one chance to make a strong first impression. A video helps you make it count.
Tell a Clear Story
Your homepage isn’t just a landing point. It’s a storytelling tool. A good video banner helps you communicate your message clearly, whether you're showcasing your team, your product, your workspace, or your values.
Think of it as a moving version of your elevator pitch. You want to grab attention, build trust and encourage someone to keep exploring.
Think of it as a moving version of your elevator pitch. You want to grab attention, build trust and encourage someone to keep exploring.
Improve the Experience
People expect websites to feel modern and easy to use. A video banner can help make your site feel more dynamic and alive. It also encourages visitors to spend more time on the page, which is a good signal for both conversions and SEO.
The best part is, your video doesn’t have to be long or overly complicated. Simple footage of your business in action works well, especially when paired with good design and clear messaging.
The best part is, your video doesn’t have to be long or overly complicated. Simple footage of your business in action works well, especially when paired with good design and clear messaging.
Get More From One Video
Once you’ve created a homepage video, you can use the same footage in other places. It’s great content for social media, emails, ads and presentations.
One video, many uses. That’s a smart investment.
One video, many uses. That’s a smart investment.
If your current homepage doesn’t feel like it reflects who you are or it isn’t helping you connect with your audience, a video banner is worth considering. You don’t need a big production team to make it work. You just need a clear message and footage that shows your business at its best.
And if you need help getting started, get in touch, we’re always happy to chat.
And if you need help getting started, get in touch, we’re always happy to chat.
