Why Do People Skip Your Video?
It happens more than most people think. You spend time planning a video, shoot it properly,…
Corporate videos don’t last forever. What once felt sharp and on-brand can quietly slip out of date. Messaging moves on. Visuals age. People change. And yet the video stays the same. So how do you know when it’s time for a refresh?
Here’s what we look out for when clients ask us the same question.
Here’s what we look out for when clients ask us the same question.
Your Business Has Moved On
If your video mentions services you no longer offer, people who have left, or a structure that no longer exists, it needs an update. The same goes for branding. Logos, taglines and tone of voice evolve over time. If your video still speaks in a way your business doesn’t, it will stand out for the wrong reasons.
Sometimes the video is fine on a technical level, but the story it tells just isn’t true anymore. That’s a clear sign it’s ready for a rethink.
Sometimes the video is fine on a technical level, but the story it tells just isn’t true anymore. That’s a clear sign it’s ready for a rethink.
The Style Feels Out of Step
Visual design changes quickly. Fonts that once looked modern can now feel heavy. Colours can fade in and out of fashion. Even the pace and energy of editing tends to shift with trends.
You might not notice at first. But when you watch your video next to something more recent, the difference is obvious. And it’s not just about style. Viewers tend to link production quality with credibility. A video that looks old can send the wrong signal, even if your offer is solid.
You might not notice at first. But when you watch your video next to something more recent, the difference is obvious. And it’s not just about style. Viewers tend to link production quality with credibility. A video that looks old can send the wrong signal, even if your offer is solid.
Nobody’s Sharing It Anymore
One of the clearest signs your video needs attention is when people stop using it. Maybe your sales team has gone quiet on it. Maybe it hasn’t been posted to social media in a while. Maybe you’ve stopped linking to it in emails or proposals.
That usually means it no longer fits the way you work. Or it’s not supporting the conversations your team is having. A useful video gets used. If yours has been forgotten, it’s worth asking why.
That usually means it no longer fits the way you work. Or it’s not supporting the conversations your team is having. A useful video gets used. If yours has been forgotten, it’s worth asking why.
It Might Not Need a Full Rebuild
Not every old video needs to be binned. Often, we can take the parts that still work and update the rest.
A new voiceover, updated on-screen text, a refreshed intro or outro, these changes can go a long way. If the original footage is still relevant, it’s usually possible to edit it into something that feels brand new.
That’s often faster and more cost-effective than a full shoot. And it helps you keep the value of what you’ve already made.
A new voiceover, updated on-screen text, a refreshed intro or outro, these changes can go a long way. If the original footage is still relevant, it’s usually possible to edit it into something that feels brand new.
That’s often faster and more cost-effective than a full shoot. And it helps you keep the value of what you’ve already made.
If you're unsure whether your corporate video still does the job, we’re happy to take a look.
Send us a link or drop us a line. We’ll give you honest feedback, no jargon, and a few clear ideas on what to do next. Whether it’s a light refresh or a full rework, we’ll help you bring it up to date without starting from scratch.
Send us a link or drop us a line. We’ll give you honest feedback, no jargon, and a few clear ideas on what to do next. Whether it’s a light refresh or a full rework, we’ll help you bring it up to date without starting from scratch.
