Why Do People Skip Your Video?
It happens more than most people think. You spend time planning a video, shoot it properly,…
Finding a video production company might seem straightforward. A few clicks, a few emails, and you’re off. But the truth is, not every agency is the right fit for your business. And when your brand is on the line, you want to get it right.
Here are six steps to help you make a confident, informed decision.
Here are six steps to help you make a confident, informed decision.
Step 1: Get Clear on What You Need
Start by defining your video’s purpose. Is it for a product launch, internal comms or your website homepage? Knowing what you want to say and who it’s for helps you focus on agencies that specialise in that type of work.
Think about the format, too. Do you need a one-off brand film or a series of social media edits? A clear brief, even a rough one, will save time on both sides.
Think about the format, too. Do you need a one-off brand film or a series of social media edits? A clear brief, even a rough one, will save time on both sides.
Step 2: Shortlist Based on Their Work
Look through each agency’s portfolio. Do their videos feel polished? Do they tell a clear story? And most importantly, can you see your business in that style?
If their previous work matches your goals or audience, that’s a great sign.
If their previous work matches your goals or audience, that’s a great sign.
Step 3: Check Reviews and Testimonials
Client feedback tells you a lot. Look for specific comments about communication, meeting deadlines, and final outcomes. If they’ve worked with brands in your industry or on similar projects, even better.
Video testimonials are a bonus because they show confidence in the agency's work.
Video testimonials are a bonus because they show confidence in the agency's work.
Step 4: Understand the Team
It takes more than one person to deliver great video. Find out if they have editors, producers, and camera operators in-house. A well-rounded team means more consistency and less stress for you.
If it’s a smaller team, that’s fine too as long as their scope matches your needs.
If it’s a smaller team, that’s fine too as long as their scope matches your needs.
Step 5: Be Upfront About Budget
Know your range and ask what’s included. A good company will be transparent with pricing and honest about what’s possible within your budget. Ask about deliverables, revisions, and timelines so you’re both aligned from day one.
Step 6: Book a Call
Once you’ve narrowed it down, have a proper chat. How they ask questions matters just as much as how they answer them. You want a team that’s curious about your business, not just your invoice.
The right video partner will help shape your message and make sure it connects.
The right video partner will help shape your message and make sure it connects.
The right video production company won’t just make something that looks good. They’ll help you tell your story clearly and effectively.
If you're looking for a team that gets it, we'd love to chat.
If you're looking for a team that gets it, we'd love to chat.
