CMA Video went back to the 90s with this video campaign as we filmed former breakfast TV fitness guru Mr Motivator for the Ateronon Older Actives video campaign designed for online promotion and social media use. Shot in Green Park in London, the short promotional video featured the Lycra clad Mr Motivator challenging the over 65s to get fit and active and prove that they could be the fittest older person in the country.
Ateronon’s Video Campaign
Mr Motivator filmed a total of four video shorts that are being used as ‘drip feed’ campaign over a period of six weeks across all of Ateronon’s digital channels. The video campaign is also being promoted offline too as leaflets and other materials will be featuring QR codes to help point potential entrants to the competition who aren’t on social media. They will be able to access the video material and still see the promotional campaign on other mobile devices such as smartphones and tablets.
At the age of 62, Mr Motivator hasn’t lost any of his zest or enthusiasm and most importantly is still as fit and as active as ever. He even took the time out to take a fitness class in the park for a group of willing volunteers.
Ateronon is “The Tomato Pill”, a natural supplement that helps to maintain a healthy heart. It contains lycopene, a powerful antioxidant derived from tomatoes that is easy for the body to absorb and is available as a daily health supplement
To find out more about the Ateronon Older Actives video campaign or to enter the competition click here or to watch one of the promotional video shorts from the campaign see below.