Project Description

Concept

Produce an event video to showcase the launch of the Lego Movie 4D at Lego Land Discovery Centre in the Trafford Centre in Manchester

Platform

Website, social media

Overview

Legoland Discovery Centre in Manchester commissioned CMA Video to produce their event video of the star studded launch party of the new Lego 4D movie, showing at the centre. The event took place at the Lego based attraction in the Trafford Centre in Manchester and featured stars from Coronation Street, Emmerdale and the world of sport.

The new Lego movie, titled The Lego Movie 4D A New Adventure, featured characters from the recent hit Lego film including Emmet, Wildstyle and Metalbeard and the 4D element included the seats in the cinema moving, bubbles floating down from the roof and water spraying the audience.  Our video production team filmed the audience as they watched the movie and then interviewed them for the responses and thoughts afterwards as well as capturing the entertainment and activities that took place before and after the movie.